Grey Owl Wild Rice goes a step further than many of the products I have examined thus far. The company named its product after an actual Native American man. According to their Web site,
"Grey Owl, one of the most important Canadian writers and famous naturalist, created a worldwide legend around his message of protecting the wild life and forests of the northern wilderness. He spoke to large gatherings in his adopted land and before the King and Queen of England in the early 1930's. The Canadian province of Saskatchewan created a special area for Grey Owl to live and built a cabin, which still stands today, for nature lovers to read about and visit as they seek more information about the Legend of Grey Owl."
The association with nature is easily seen in the above excerpt from the Web site. The message given to consumers is that by eating Grey Owl rice you are honoring nature and the ways of Grey Owl the person - making you noble by association.
Reference
Who was Grey Owl? Retrieved November 27, 2011 from http://www.greyowlwildrice.com/whowas.shtml.
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